Our COVID-19 data work was highlighted as the ‘theme of the month’ by Street Fight (the industry publication from the Location-Based Marketing Association). Their Location Weekly podcast discusses how Mobiquity is using location data to help businesses better understand the evolving nature of their marketing audiences as economies seek to open up post COVID-19. Journalists … Continue reading “Podcast Discusses Mobiquity Technologies and COVID-19 Location Data”
Mobiquity Technologies and Source Digital Announce Interactive Shoppable Video Advertising Partnership
Partnership is Intended to Redefine the Value of Impression Based Video Advertising NEW YORK, December 12, 2019 (PR NEWSWIRE) — Mobiquity Technologies, Inc. (OTCQB: MOBQ), a leading provider in next generation advertising technology, and Source Digital, a patented interactive video and advanced commerce platform, today announced their partnership to integrate technologies. The confirmed partnership will … Continue reading “Mobiquity Technologies and Source Digital Announce Interactive Shoppable Video Advertising Partnership”
Mobiquity Technologies, Inc. released its’ first annual Black Friday report highlighting foot traffic to some of the largest retail locations across America. Of note, mall foot traffic was up 91% above an average weekend. Inclement weather across much of the country appears to have kept many people at home on Black Friday, but Southern, Mid-Atlantic … Continue reading “Mobiquity Technologies Releases Black Friday Retail Report”
Beta Program Identifies Nearly 100% of Programmatic Media Below Bid Floor Pricing is Fraudulent NEW YORK, May 30, 2019 (PR NEWSWIRE) — Mobiquity Technologies, Inc. (OTCQB: MOBQ), a leading technology provider in next generation programmatic advertising today released the initial observations from the Advangelists free AdCop™ beta program, exposing near 100% fraud in instances of … Continue reading “Mobiquity’s AdCop™ Finds Ad Fraud Lurking Below the Floor”
Mobiquity Technologies’ Advangelists™ Platform Provides Free Beta Program Seeking to Fight the $19 Billion Dollar Industry Fraud Problem NEW YORK, January 24, 2019 (PR NEWSWIRE) — Mobiquity Technologies, Inc. (OTCQB: MOBQ), announces AdCop™, the advertising industry’s first transparent ad fraud reporting system to be made available free to brands and marketers as a beta testing … Continue reading “Mobiquity Technologies and Advangelists Release AdCop™ to Fight Ad Fraud”
Earlier this year, Facebook introduced a new feature called Place Tips and many businesses in New York including The Metropolitan Museum of Art, Dominique Ansel Bakery, and Brooklyn Bowl have been testing the feature since the announcement.
Google unveiled the Eddystone™ protocol on July 14th and rolled out a new suite of features that would help developers build apps using this technology. Mobiquity Networks is excited to announce that its beacon network hardware is already Eddystone™ compatible and will embrace the benefits and capabilities offered by the Eddystone™ protocol throughout its platform.
Beacons have taken the retail world by storm over the past couple years. Half of the top 100 retailers in the U.S. tested beacons in 2014 and they are expected to be in one-third of their store locations by the end of this year.
The demise of shopping malls has been widely discussed over the past few years. But it is not that shopping malls are dying, it’s that consumer shopping behavior is shifting, creating a need for shopping malls to evolve.
What is a beacon? A beacon is a small wireless device that uses Bluetooth LE, also known as Bluetooth Smart, to constantly broadcast radio signals to nearby smartphones and tablets. The beacon transmits what is called a UUID (universally unique identifier), which is picked up by a compatible app or operating system.