Mobiquity’s AdCop™ Finds Ad Fraud Lurking Below the Floor

Beta Program Identifies Nearly 100% of Programmatic Media Below Bid Floor Pricing is Fraudulent NEW YORK, May 30, 2019 (PR NEWSWIRE) — Mobiquity Technologies, Inc. (OTCQB: MOBQ), a leading technology provider in next generation programmatic advertising today released the initial observations from the Advangelists free AdCop™ beta program, exposing near 100% fraud in instances of … Continue reading “Mobiquity’s AdCop™ Finds Ad Fraud Lurking Below the Floor”

Mobiquity Technologies and Advangelists Release AdCop™ to Fight Ad Fraud

Mobiquity Technologies’ Advangelists™ Platform Provides Free Beta Program Seeking to Fight the $19 Billion Dollar Industry Fraud Problem NEW YORK, January 24, 2019 (PR NEWSWIRE) — Mobiquity Technologies, Inc. (OTCQB: MOBQ), announces AdCop™, the advertising industry’s first transparent ad fraud reporting system to be made available free to brands and marketers as a beta testing … Continue reading “Mobiquity Technologies and Advangelists Release AdCop™ to Fight Ad Fraud”

The Fine Print on Facebook’s Free Beacons

Earlier this year, Facebook introduced a new feature called Place Tips and many businesses in New York including The Metropolitan Museum of Art, Dominique Ansel Bakery, and Brooklyn Bowl have been testing the feature since the announcement.

Mobiquity Networks Is Fully Compatible with Google’s Eddystone™

Google unveiled the Eddystone™ protocol on July 14th and rolled out a new suite of features that would help developers build apps using this technology. Mobiquity Networks is excited to announce that its beacon network hardware is already Eddystone™ compatible and will embrace the benefits and capabilities offered by the Eddystone™ protocol throughout its platform.

Why Beacon Networks Are The Future Of Retail (And How To Cash In)

Beacons have taken the retail world by storm over the past couple years. Half of the top 100 retailers in the U.S. tested beacons in 2014 and they are expected to be in one-third of their store locations by the end of this year.

How Malls are Using Data & Technology to Improve the Shopping Experience

The demise of shopping malls has been widely discussed over the past few years. But it is not that shopping malls are dying, it’s that consumer shopping behavior is shifting, creating a need for shopping malls to evolve.

What is a Beacon and How Does it Work?

What is a beacon? A beacon is a small wireless device that uses Bluetooth LE, also known as Bluetooth Smart, to constantly broadcast radio signals to nearby smartphones and tablets. The beacon transmits what is called a UUID (universally unique identifier), which is picked up by a compatible app or operating system.

Banks and Credit Unions Beacon Opportunity

Last week, Mobiquity Networks announced an agreement that has been reached with Relevant Solutions, a leading provider of mobile in-store shopping content for financial institutions and mobile banking app providers. PYMNTS posted an article about beacons and financial institutions, and discussed beacon use potential through our agreement with Relevant Solutions.

Are Beacons Useful Beyond Coupons?

Laura Heller, Executive Editor of Fierce’s portfolio of retail publications, recently wrote an article on beacons, adoption growth and consumer engagement. Beacons have been quite effective so far in increasing consumer engagement. For example, Safeway and Giant Eagle saw a 45% interaction rate using in-store beacons last year, which is 5 times higher than traditional … Continue reading “Are Beacons Useful Beyond Coupons?”

Beacons Beckon – Reach Shoppers Locally With a Mobile Moment

By Jim Meckley, Chief Marketing Officer of Mobiquity Networks The first thing to know about beacons is that they are direct marketing tools to reach consumers who download a mobile app and grant permission to be reached through local notifications. In fact, beacons are nothing more than small, inexpensive pieces of hardware that broadcast a … Continue reading “Beacons Beckon – Reach Shoppers Locally With a Mobile Moment”