What is a beacon? A beacon is a small wireless device that uses Bluetooth LE, also known as Bluetooth Smart, to constantly broadcast radio signals to nearby smartphones and tablets. The beacon transmits what is called a UUID (universally unique identifier), which is picked up by a compatible app or operating system.
Last week, Mobiquity Networks announced an agreement that has been reached with Relevant Solutions, a leading provider of mobile in-store shopping content for financial institutions and mobile banking app providers. PYMNTS posted an article about beacons and financial institutions, and discussed beacon use potential through our agreement with Relevant Solutions.
Laura Heller, Executive Editor of Fierce’s portfolio of retail publications, recently wrote an article on beacons, adoption growth and consumer engagement. Beacons have been quite effective so far in increasing consumer engagement. For example, Safeway and Giant Eagle saw a 45% interaction rate using in-store beacons last year, which is 5 times higher than traditional … Continue reading “Are Beacons Useful Beyond Coupons?”
By Jim Meckley, Chief Marketing Officer of Mobiquity Networks The first thing to know about beacons is that they are direct marketing tools to reach consumers who download a mobile app and grant permission to be reached through local notifications. In fact, beacons are nothing more than small, inexpensive pieces of hardware that broadcast a … Continue reading “Beacons Beckon – Reach Shoppers Locally With a Mobile Moment”
By Michael Barris, Staff Reporter for Mobile Marketer Beacon networks Mobiquity and InMarket continue to experience growth as marketers increasingly leverage beacons’ ability to precisely target location-based mobile offers and messaging to consumers. Mobiquity, which operates the world’s largest indoor shopping mall-based beacon advertising and app engagement network, is increasing its network footprint 17 percent … Continue reading “Beacon Networks Grow as Adoption Accelerates”
By Michael Trepeta, Co-CEO of Mobiquity Networks The naysayers will tell you that consumers download mobile applications, only to use many of them a few times when initially installed and never again. The statistics show that the majority of smartphone owners have go-to apps. Forty-two percent of all app time spent on smartphones occurs on … Continue reading “Regaining Consumer Attention for Retailer Apps Through Beacon Marketing”
By Alex Samuely, Editorial Assistant on Mobile Commerce Daily Stony Brook University is leveraging beacon technology to bring location-based mobile offers and messaging to its campus and drive more community traffic to its on-site arena for athletic and cultural events. A new partnership with Mobiquity Technology will enable the New York state-based university to deliver … Continue reading “Stony Brook University Taps Beacons to Enhance Campus Life”
By Jeff Hasen, Chief Marketing Officer and Author Merriam-Webster describes a beacon as “a strong light that can be seen from far away and that is used to help guide ships, airplanes, etc.” In 2014, it could revise the definition to include a piece of hardware used to guide marketers. Last year it was showrooming … Continue reading “Shining A Light On Beacon Misconceptions”
By Chuck Martin, Editor of the mCommerce Daily at MediaPost and writes the daily MobileShopTalk. Even though retailers have been talking about and testing beacons for many months, this is just the tip of the massive beacon iceberg. Beacons are going to be big because they’re starting to drive results. In the opening keynote at … Continue reading “Beacons Score: Results Start to Come In”