Featured Press: CNBC/NBR

We have been featured on CNBC/NBR! Read and watch how beacons are providing hope to retailers and brands, and as the technology becomes mainstream, setting a goal to improve consumers shopping experience through personalized messaging. CNBC/NBR Article & Video

Beacons Beckon – Reach Shoppers Locally With a Mobile Moment

By Jim Meckley, Chief Marketing Officer of Mobiquity Networks The first thing to know about beacons is that they are direct marketing tools to reach consumers who download a mobile app and grant permission to be reached through local notifications. In fact, beacons are nothing more than small, inexpensive pieces of hardware that broadcast a … Continue reading “Beacons Beckon – Reach Shoppers Locally With a Mobile Moment”

Shining A Light On Beacon Misconceptions

By Jeff Hasen, Chief Marketing Officer and Author Merriam-Webster describes a beacon as “a strong light that can be seen from far away and that is used to help guide ships, airplanes, etc.” In 2014, it could revise the definition to include a piece of hardware used to guide marketers. Last year it was showrooming … Continue reading “Shining A Light On Beacon Misconceptions”

Beacons Score: Results Start to Come In

By Chuck Martin, Editor of the mCommerce Daily at MediaPost and writes the daily MobileShopTalk. Even though retailers have been talking about and testing beacons for many months, this is just the tip of the massive beacon iceberg. Beacons are going to be big because they’re starting to drive results. In the opening keynote at … Continue reading “Beacons Score: Results Start to Come In”

Simon And Mobiquity Technologies To Expand iBeacon Network Nationwide, Creating Opportunity For New Level Of Connection Between Shoppers And Retailers

INDIANAPOLIS, Aug. 4, 2014 /PRNewswire/ Simon, a global leader in retail real estate, has announced the expansion of its agreement with Mobiquity Technologies, Inc., a leading technology company focusing on location-based mobile solutions, to create “smart malls” in 200+ Simon retail destinations in the U.S. using Bluetooth-enabled iBeacon technology. Simon’s deployment of Mobiquity’s Mobi-Beacon network, … Continue reading “Simon And Mobiquity Technologies To Expand iBeacon Network Nationwide, Creating Opportunity For New Level Of Connection Between Shoppers And Retailers”