The Fine Print on Facebook’s Free Beacons

Earlier this year, Facebook introduced a new feature called Place Tips and many businesses in New York including The Metropolitan Museum of Art, Dominique Ansel Bakery, and Brooklyn Bowl have been testing the feature since the announcement.

Mobiquity Networks Is Fully Compatible with Google’s Eddystone™

Google unveiled the Eddystone™ protocol on July 14th and rolled out a new suite of features that would help developers build apps using this technology. Mobiquity Networks is excited to announce that its beacon network hardware is already Eddystone™ compatible and will embrace the benefits and capabilities offered by the Eddystone™ protocol throughout its platform.

Why Beacon Networks Are The Future Of Retail (And How To Cash In)

Beacons have taken the retail world by storm over the past couple years. Half of the top 100 retailers in the U.S. tested beacons in 2014 and they are expected to be in one-third of their store locations by the end of this year.

How Malls are Using Data & Technology to Improve the Shopping Experience

The demise of shopping malls has been widely discussed over the past few years. But it is not that shopping malls are dying, it’s that consumer shopping behavior is shifting, creating a need for shopping malls to evolve.

Mobiquity Technologies, Parent Company of Mobiquity Networks, Names Thomas M. Arnost Executive Chairman

GARDEN CITY, N.Y., Feb. 2, 2015 (GLOBE NEWSWIRE) Mobiquity Technologies, Inc. (MOBQ) (“Mobiquity” or “the Company”), parent company of Mobiquity Networks, which is attempting to build the largest national location-based mobile advertising and app engagement network, has named Thomas M. Arnost, executive chairman. Previously chairman and director, Arnost will more actively participate in initiatives that … Continue reading “Mobiquity Technologies, Parent Company of Mobiquity Networks, Names Thomas M. Arnost Executive Chairman”

Mobiquity Technologies to Present at L2 Clicks and Mortar Clinic

GARDEN CITY, N.Y., Jan. 12, 2015 (GLOBE NEWSWIRE) Mobiquity Technologies, Inc. (MOBQ) (“Mobiquity” or “the Company”), which has created a leading national location-based mobile advertising and app engagement network, will present at the L2 Clicks and Mortar Clinic on January 13 in New York. L2, in partnership with Simon Property Group and General Growth Properties, … Continue reading “Mobiquity Technologies to Present at L2 Clicks and Mortar Clinic”

Beacons Beckon – Reach Shoppers Locally With a Mobile Moment

By Jim Meckley, Chief Marketing Officer of Mobiquity Networks The first thing to know about beacons is that they are direct marketing tools to reach consumers who download a mobile app and grant permission to be reached through local notifications. In fact, beacons are nothing more than small, inexpensive pieces of hardware that broadcast a … Continue reading “Beacons Beckon – Reach Shoppers Locally With a Mobile Moment”

Regaining Consumer Attention for Retailer Apps Through Beacon Marketing

By Michael Trepeta, Co-CEO of Mobiquity Networks The naysayers will tell you that consumers download mobile applications, only to use many of them a few times when initially installed and never again. The statistics show that the majority of smartphone owners have go-to apps. Forty-two percent of all app time spent on smartphones occurs on … Continue reading “Regaining Consumer Attention for Retailer Apps Through Beacon Marketing”

Shining A Light On Beacon Misconceptions

By Jeff Hasen, Chief Marketing Officer and Author Merriam-Webster describes a beacon as “a strong light that can be seen from far away and that is used to help guide ships, airplanes, etc.” In 2014, it could revise the definition to include a piece of hardware used to guide marketers. Last year it was showrooming … Continue reading “Shining A Light On Beacon Misconceptions”

Beacons Score: Results Start to Come In

By Chuck Martin, Editor of the mCommerce Daily at MediaPost and writes the daily MobileShopTalk. Even though retailers have been talking about and testing beacons for many months, this is just the tip of the massive beacon iceberg. Beacons are going to be big because they’re starting to drive results. In the opening keynote at … Continue reading “Beacons Score: Results Start to Come In”