Mobiquity Networks Partners with Macerich to Expand Beacon Network

Agreement with Macerich’s portfolio of dominant retail properties positions Mobiquity Technologies as leader in beacon-based advertising services Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB: MOBQ), which powers a leading national location‐based mobile advertising and app engagement network, has partnered with Macerich (NYSE:MAC) to be the provider of beacon-based advertising services throughout … Continue reading “Mobiquity Networks Partners with Macerich to Expand Beacon Network”

How Malls are Using Data & Technology to Improve the Shopping Experience

The demise of shopping malls has been widely discussed over the past few years. But it is not that shopping malls are dying, it’s that consumer shopping behavior is shifting, creating a need for shopping malls to evolve.

What is a Beacon and How Does it Work?

What is a beacon? A beacon is a small wireless device that uses Bluetooth LE, also known as Bluetooth Smart, to constantly broadcast radio signals to nearby smartphones and tablets. The beacon transmits what is called a UUID (universally unique identifier), which is picked up by a compatible app or operating system.

Mobiquity Networks And ShopAdvisor Team To Create Innovative Mobile App Offering Tapping Into User Preferences and Micro-location

Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB: MOBQ) (“Mobiquity” or “the Company”), which operates a national location-based mobile advertising network, has reached an agreement that will enable ShopAdvisor’s nearly two million mobile app users to be uniquely notified of preferred and relevant products that are available near them. Mobiquity Networks has … Continue reading “Mobiquity Networks And ShopAdvisor Team To Create Innovative Mobile App Offering Tapping Into User Preferences and Micro-location”

Banks and Credit Unions Beacon Opportunity

Last week, Mobiquity Networks announced an agreement that has been reached with Relevant Solutions, a leading provider of mobile in-store shopping content for financial institutions and mobile banking app providers. PYMNTS posted an article about beacons and financial institutions, and discussed beacon use potential through our agreement with Relevant Solutions.

Are Beacons Useful Beyond Coupons?

Laura Heller, Executive Editor of Fierce’s portfolio of retail publications, recently wrote an article on beacons, adoption growth and consumer engagement. Beacons have been quite effective so far in increasing consumer engagement. For example, Safeway and Giant Eagle saw a 45% interaction rate using in-store beacons last year, which is 5 times higher than traditional … Continue reading “Are Beacons Useful Beyond Coupons?”

Mobiquity Technologies, Parent Company of Mobiquity Networks, and Relevant Solutions Reach Agreement to Enable Financial Institutions to Present Location-Based Branded Offers to Their Mobile App Users

GARDEN CITY, N.Y., Feb. 4, 2015 Mobiquity Technologies, Inc. (OTCQB:MOBQ) (“Mobiquity” or “the Company”), parent company of Mobiquity Networks, which operates a national location-based mobile advertising network, has reached an agreement with Relevant Solutions, a leading provider of mobile in-store shopping content for financial institutions and mobile banking app providers that has the potential to … Continue reading “Mobiquity Technologies, Parent Company of Mobiquity Networks, and Relevant Solutions Reach Agreement to Enable Financial Institutions to Present Location-Based Branded Offers to Their Mobile App Users”

Mobiquity Technologies, Parent Company of Mobiquity Networks, Names Thomas M. Arnost Executive Chairman

GARDEN CITY, N.Y., Feb. 2, 2015 (GLOBE NEWSWIRE) Mobiquity Technologies, Inc. (MOBQ) (“Mobiquity” or “the Company”), parent company of Mobiquity Networks, which is attempting to build the largest national location-based mobile advertising and app engagement network, has named Thomas M. Arnost, executive chairman. Previously chairman and director, Arnost will more actively participate in initiatives that … Continue reading “Mobiquity Technologies, Parent Company of Mobiquity Networks, Names Thomas M. Arnost Executive Chairman”

Mobiquity Technologies to Present at L2 Clicks and Mortar Clinic

GARDEN CITY, N.Y., Jan. 12, 2015 (GLOBE NEWSWIRE) Mobiquity Technologies, Inc. (MOBQ) (“Mobiquity” or “the Company”), which has created a leading national location-based mobile advertising and app engagement network, will present at the L2 Clicks and Mortar Clinic on January 13 in New York. L2, in partnership with Simon Property Group and General Growth Properties, … Continue reading “Mobiquity Technologies to Present at L2 Clicks and Mortar Clinic”

Beacons Beckon – Reach Shoppers Locally With a Mobile Moment

By Jim Meckley, Chief Marketing Officer of Mobiquity Networks The first thing to know about beacons is that they are direct marketing tools to reach consumers who download a mobile app and grant permission to be reached through local notifications. In fact, beacons are nothing more than small, inexpensive pieces of hardware that broadcast a … Continue reading “Beacons Beckon – Reach Shoppers Locally With a Mobile Moment”