Regaining Consumer Attention for Retailer Apps Through Beacon Marketing

By Michael Trepeta, Co-CEO of Mobiquity Networks The naysayers will tell you that consumers download mobile applications, only to use many of them a few times when initially installed and never again. The statistics show that the majority of smartphone owners have go-to apps. Forty-two percent of all app time spent on smartphones occurs on … Continue reading “Regaining Consumer Attention for Retailer Apps Through Beacon Marketing”