Shining A Light On Beacon Misconceptions

By Jeff Hasen, Chief Marketing Officer and Author Merriam-Webster describes a beacon as “a strong light that can be seen from far away and that is used to help guide ships, airplanes, etc.” In 2014, it could revise the definition to include a piece of hardware used to guide marketers. Last year it was showrooming … Continue reading “Shining A Light On Beacon Misconceptions”