Beacons have taken the retail world by storm over the past couple years. Half of the top 100 retailers in the U.S. tested beacons in 2014 and they are expected to be in one-third of their store locations by the end of this year.
We have been featured on CNBC/NBR! Read and watch how beacons are providing hope to retailers and brands, and as the technology becomes mainstream, setting a goal to improve consumers shopping experience through personalized messaging. CNBC/NBR Article & Video
We have been featured in AdvertisingAge! Read how beacon networks and partners such as Mobiquity Networks, Swirl and Simon Property Group, are expanding and becoming more complex as firms fight for more shopper data. Advertising Age Article
Retailers have many challenges, including getting the right offer to the right shopper at the right time and attracting the shopper into the store to make a purchase. The agreements Mobiquity Technologies now has in place with its mall property management partners will enable it to provide enhanced experiences for shoppers in nearly 300 malls … Continue reading “Mobiquity Networks Is Now An IBM Business Partner”
Agreement with Macerich’s portfolio of dominant retail properties positions Mobiquity Technologies as leader in beacon-based advertising services Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB: MOBQ), which powers a leading national location‐based mobile advertising and app engagement network, has partnered with Macerich (NYSE:MAC) to be the provider of beacon-based advertising services throughout … Continue reading “Mobiquity Networks Partners with Macerich to Expand Beacon Network”
The demise of shopping malls has been widely discussed over the past few years. But it is not that shopping malls are dying, it’s that consumer shopping behavior is shifting, creating a need for shopping malls to evolve.
What is a beacon? A beacon is a small wireless device that uses Bluetooth LE, also known as Bluetooth Smart, to constantly broadcast radio signals to nearby smartphones and tablets. The beacon transmits what is called a UUID (universally unique identifier), which is picked up by a compatible app or operating system.
Mobiquity Networks And ShopAdvisor Team To Create Innovative Mobile App Offering Tapping Into User Preferences and Micro-location
Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB: MOBQ) (“Mobiquity” or “the Company”), which operates a national location-based mobile advertising network, has reached an agreement that will enable ShopAdvisor’s nearly two million mobile app users to be uniquely notified of preferred and relevant products that are available near them. Mobiquity Networks has … Continue reading “Mobiquity Networks And ShopAdvisor Team To Create Innovative Mobile App Offering Tapping Into User Preferences and Micro-location”
Last week, Mobiquity Networks announced an agreement that has been reached with Relevant Solutions, a leading provider of mobile in-store shopping content for financial institutions and mobile banking app providers. PYMNTS posted an article about beacons and financial institutions, and discussed beacon use potential through our agreement with Relevant Solutions.
Laura Heller, Executive Editor of Fierce’s portfolio of retail publications, recently wrote an article on beacons, adoption growth and consumer engagement. Beacons have been quite effective so far in increasing consumer engagement. For example, Safeway and Giant Eagle saw a 45% interaction rate using in-store beacons last year, which is 5 times higher than traditional … Continue reading “Are Beacons Useful Beyond Coupons?”