Retailers have many challenges, including getting the right offer to the right shopper at the right time and attracting the shopper into the store to make a purchase. The agreements Mobiquity Technologies now has in place with its mall property management partners will enable it to provide enhanced experiences for shoppers in nearly 300 malls across the US, to help the 3 billion annual shoppers spending greater than $300B become more informed buyers.
Mobiquity Networks, a wholly-owned subsidiary of Mobiquity Technologies (OTCQB: MOBQ) and an IBM Business Partner, is working together with IBM (NYSE:IBM) to deliver solutions for mall-based tenants, including Retail clients. These solutions leverage the unique Mobiquity Networks beacon platform deployed exclusively in the common areas of over 260 malls in the United States, as well as its Software Development Kit which can be embedded within mall clients’ mobile apps, to deliver relevant content in real time to shoppers’ smartphones as they visit these malls.
IBM in turn will deliver products, including Predictive Customer Intelligence, for these clients to provide the Analytics solutions needed to deliver personalized, 1-on-1 content to shoppers through Mobiquity’s platform, and to help clients obtain insights from shopper transactions to drive improved customer experience and business performance. IBM services will also be leveraged to provide the integration capabilities needed to combine Mobiquity Networks’ platform in the mall common areas with the in-store server and network infrastructure, to optimize delivery of context-relevant content for the shopper.
Together, Mobiquity Networks and IBM can help their mall clients provide enhanced omni-channel marketing solutions to delight shoppers and optimize business results across the full range of touch points. For more information, contact your Mobiquity Networks and/or IBM account team in the United States.
About Mobiquity Technologies
Mobiquity Technologies, Inc. (OTCQB: MOBQ) (“Mobiquity”), parent company of Mobiquity Networks, operates a national location‐based mobile advertising network that has developed a consumer‐focused proximity network which we believe is unlike any other in the United States. Mobiquity’s integrated suite of leading‐edge location based mobile advertising technologies allows our clients to execute more personalized and contextually relevant experiences, driving brand awareness and incremental revenue. Mobiquity Technologies will continue to attempt to expand its location‐based mobile advertising solutions to create “smart malls” in retail destinations across the U.S. using Bluetooth‐enabled iBeacon technology. Please visit the Company’s corporate websites at: www.mobiquitytechnologies.com and www.mobiquitynetworks.com.
About Mobiquity Networks
Mobiquity Networks is a mobile advertising technology company focused on connecting consumers and brands. The company has deployed the largest mall-based beacon network in America, expanding to 300+ Malls with 250+ million monthly shopper visits & an average of over $25 billion in monthly purchases. Through agreements with Simon Group and Macerich, we cover 50+ top DMA’s with over 7,500 unique retailers encompassing more than 37,000 total storefronts – a powerful national footprint that delivers an affluent demographic.
About IBM Predictive Customer Intelligence
IBM Predictive Customer Intelligence personalizes the customer experience by making recommendations that are most relevant to each unique customer based on their buying behavior, web activity, social media presence and much more. Using automation, this integrated software solution gathers customer information from multiple internal and external sources and models customer behavior. Scoring then provides you with customized actions you can take to provide the right offer to the right customer at the right time. Please visit the Company’s corporate website at: www.ibm.com