Regaining Consumer Attention for Retailer Apps Through Beacon Marketing
October 15th, 2014 | Comments Off on Regaining Consumer Attention for Retailer Apps Through Beacon Marketing
By Michael Trepeta, Co-CEO of Mobiquity Networks The naysayers will tell you that consumers download mobile applications, only to use many of them a few times when initially installed and never again. The statistics show that the majority of smartphone owners have go-to apps. Forty-two percent of all app time spent on smartphones occurs on … Continue reading “Regaining Consumer Attention for Retailer Apps Through Beacon Marketing”
Stony Brook University Taps Beacons to Enhance Campus Life
October 6th, 2014 | Comments Off on Stony Brook University Taps Beacons to Enhance Campus Life
By Alex Samuely, Editorial Assistant on Mobile Commerce Daily Stony Brook University is leveraging beacon technology to bring location-based mobile offers and messaging to its campus and drive more community traffic to its on-site arena for athletic and cultural events. A new partnership with Mobiquity Technology will enable the New York state-based university to deliver … Continue reading “Stony Brook University Taps Beacons to Enhance Campus Life”
Mobiquity Technologies Extends Beacon Network Reach to College Campuses Through Agreement With Stony Brook University
October 2nd, 2014 | Comments Off on Mobiquity Technologies Extends Beacon Network Reach to College Campuses Through Agreement With Stony Brook University
GARDEN CITY, N.Y., Oct 02, 2014 (GLOBE NEWSWIRE via COMTEX) Mobiquity Technologies, Inc. (MOBQ) (“Mobiquity” or “the Company”), which has created a leading national location-based mobile advertising network in malls, has extended its reach to college campuses through an initial deal with Stony Brook University. Users of the Stony Brook mobile app will receive contextual … Continue reading “Mobiquity Technologies Extends Beacon Network Reach to College Campuses Through Agreement With Stony Brook University”
Shining A Light On Beacon Misconceptions
September 16th, 2014 | Comments Off on Shining A Light On Beacon Misconceptions
By Jeff Hasen, Chief Marketing Officer and Author Merriam-Webster describes a beacon as “a strong light that can be seen from far away and that is used to help guide ships, airplanes, etc.” In 2014, it could revise the definition to include a piece of hardware used to guide marketers. Last year it was showrooming … Continue reading “Shining A Light On Beacon Misconceptions”
SnipSnap Embeds Mobiquity Technologies’ SDK to Increase App Usage and Deliver Relevant Real-Time Location Based Offers to Their 4 Million Users Across Mobiquity Technologies’ National Mobile Ad Network
September 9th, 2014 | Comments Off on SnipSnap Embeds Mobiquity Technologies’ SDK to Increase App Usage and Deliver Relevant Real-Time Location Based Offers to Their 4 Million Users Across Mobiquity Technologies’ National Mobile Ad Network
GARDEN CITY, N.Y., Sept. 9, 2014 (GLOBE NEWSWIRE) Mobiquity Technologies, Inc. (MOBQ) (“Mobiquity” or “the Company”), which has created a leading national location-based mobile advertising network, reached agreement with mobile app SnipSnap to enable distribution of localized offers to approximately four million SnipSnap app users when they are shopping in a Mobiquity Networks mall. Mobiquity … Continue reading “SnipSnap Embeds Mobiquity Technologies’ SDK to Increase App Usage and Deliver Relevant Real-Time Location Based Offers to Their 4 Million Users Across Mobiquity Technologies’ National Mobile Ad Network”
Beacons Score: Results Start to Come In
August 11th, 2014 | Comments Off on Beacons Score: Results Start to Come In
By Chuck Martin, Editor of the mCommerce Daily at MediaPost and writes the daily MobileShopTalk. Even though retailers have been talking about and testing beacons for many months, this is just the tip of the massive beacon iceberg. Beacons are going to be big because they’re starting to drive results. In the opening keynote at … Continue reading “Beacons Score: Results Start to Come In”
Simon And Mobiquity Technologies To Expand iBeacon Network Nationwide, Creating Opportunity For New Level Of Connection Between Shoppers And Retailers
August 4th, 2014 | Comments Off on Simon And Mobiquity Technologies To Expand iBeacon Network Nationwide, Creating Opportunity For New Level Of Connection Between Shoppers And Retailers
INDIANAPOLIS, Aug. 4, 2014 /PRNewswire/ Simon, a global leader in retail real estate, has announced the expansion of its agreement with Mobiquity Technologies, Inc., a leading technology company focusing on location-based mobile solutions, to create “smart malls” in 200+ Simon retail destinations in the U.S. using Bluetooth-enabled iBeacon technology. Simon’s deployment of Mobiquity’s Mobi-Beacon network, … Continue reading “Simon And Mobiquity Technologies To Expand iBeacon Network Nationwide, Creating Opportunity For New Level Of Connection Between Shoppers And Retailers”